45% less saturated fat*

At Mars, we are in the chocolate business, and enjoying chocolate is something we want people to feel good about.

That's why, whilst we will never compromise on taste, we are also committed to making our products even better. We have invested millions of pounds and thousands of man hours to reduce the saturated fat in our bars, whilst keeping the taste absolutely the same. We are proud to be the first chocolate company to achieve this. Mars, the nation's favourite bar, now has 45% less saturated fat (per 100g) than the average of the top 25 chocolate brands.

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